binding

Binding Techniques: Picking the Right Style for Your Project


When you’re making a book, catalogue, brochure or even a notebook, the binding is more than just a way to hold the pages together.
It’s the finish that sets the tone. Does it feel sleek and modern? Classic and premium? Or maybe practical and functional?

At Imago Group, we’ve worked on just about every type of project you can imagine, and one of the most common questions we get is: “Which binding should I choose?” So here’s a quick guide to some of the most popular binding techniques, explained in plain English.

Case Bound (Hardback)

The king of book binding. Case bound books are sturdy, long-lasting, and always look premium. The folded sections are sewn, endpapers affixed and glued into a rigid grey board case which is then covered with a paper, cloth or leather / imitation leather cover.

Think coffee table books, luxury publications, or anything you want people to treasure (and proudly display). It’s not just a binding—it’s a statement

case bound hardback
anatomy of hardback

Wire-o Bound

If you want something practical and easy to use, wire-o (or spiral binding) is perfect. The pages turn all the way around, so your book lays flat on a desk—ideal for calendars, recipe books, and notebooks. Plus, you can choose the wire-o or spiral colour to match your design.

WIREO BINDING

Small detail, big impact . Covers can be cased or limp, spines exposed or concealed.  So versatile!

spiral bound
spiral bound

Singer Sewn Binding

This one’s a little different. Instead of glue or staples, Singer Sewn Binding uses a continuous line of sewing along the spine. It looks creative and a bit crafty—in a good way.

singer sewn binding

It’s often used for design-led projects like lookbooks or special brand brochures where the finish really matters. Use contrasting colour threads for an eye catching result.

singer binding
SINGER

Screw Post Binding

Strong, simple, and very handy. With screw post binding, the pages are drilled and held in place with metal posts. The clever bit? You can easily add or swap pages later. That makes it brilliant for portfolios, swatch books, or anything you need to update over time.

Screw post binding
screw bound
screw binding

Perfect Bound (PUR binding)

Chances are you’ve picked up hundreds of perfect bound books without even realising it. It’s the method most paperback novels, magazines, and catalogues use: pages glued into a wrap-around cover for a sleek, professional finish.

It looks good, feels good, and is cost effective.  PUR binding is a superior form of perfect binding, PUR refers to the flexible polyurethane glue that is used.

quiz book

Saddle Stitch Binding (Wire stitched)

Quick, cost-effective, and reliable. Saddle stitching staples the pages together in a single section through the fold—perfect for slimmer projects like brochures, programmes, and booklets under about 64 pages. It’s straightforward and does the job beautifully.

SADDLE STITCH
saddle stitched

Flexibinding or Flexibound

One of the most popular choices for stationery and gift books. Flexibound books combine the good looks of a hardback with the supple feel of a paperback, giving you the best of both worlds at a cost somewhere in between.

flexibinding

Lay Flat Binding (OTA Binding)

Lay-flat binding means your book stays open and flat on the table when opened. It’s brilliant for cookbooks, manuals, notebooks and other projects where hands-free reading is a must.

There are other ways of creating a paperback book which lies reasonably flat, but Ota binding is the real deal.

layflat
layflat binding
layflat binding

So, What’s the Right Binding for You?


That depends on your project and the use it will have, and that’s where we come in. Our experienced team is here to help you match the right binding to your vision.

👉 Got an idea but not sure which binding will do it justice? Let’s chat, we’ll help you find the perfect fit.