Learn the key principles of budgeting, forecasting, reporting performance and interpreting financial data

The focus of this Basics of Finance for Publishing course is to understand the way in which the main management account reports are structured, especially the profit and loss (P & L) account. This course also highlights the distinctions between the different financial reports in terms of their purpose and timing.

Emphasis will be given to the importance of cash flow and other key performance indicators

Delegates will also be introduced to the principal critical ratios, including early warning signs of change that can be found on the balance sheet.

You will gain an appreciation of the practical impact that understanding and interpreting financial information can have on your business.

Learn to anticipate and implement management change based on emerging financial data

A rich range of actual examples will be provided of what can go wrong when such vigilance is missing.

Course Summary

Date: You decide – get in touch! | Duration: 1 | Day  Start: Half -Day | Venue: London/Oxford | Trainer: Richard Balkwill | Price: £345

What will I learn?

  • Sources and uses of money

    Where money comes from (sales, rights income, investment revenue) and where it goes (production costs, salaries, premises, infrastructure)

  • Turnover, margin and profit

    Understanding the difference between each measurement focusing on which is the most important & identifying other key performance indicators

  • Costs

    Types of production costs (cost of sale) from plant and first costs to recurring manufacturing costs, including author royalties, in order to calculate gross margin

  • Overheads

    Applying non-product costs (such as people) after gross margin attributing them either to groups of publications or apportioning them centrally

  • Cash and cash flow

    Having enough liquid resources to fund new products or services years before they can generate an income and a return

  • Pre-mortems and post-mortems

    The importance of comparing planned and actual costs and revenue how prompt reporting of change is essential

  • Capital expenditure

    How to account for the way large items of expenditure (CAPEX) and major investments can be amortised and depreciated over time

  • Key ratios

    Understanding the effectiveness of applying resources (especially people) to a specific part of the company and measuring how productive such resources are

  • Minimising risk

    The principles of valuing assets such as stock, work in progress, and contracts for new business development, and spotting early warning signs of change

What skills do I need for this course?

Although no previous knowledge of Acrobat or InDesign is required, you do need to understand the issues relating to print production, creating PDFs and the preparation of files for co-edition printing.

Richard Balkwill – international copyright, rights and permissions expert

Richard has spent twenty-five years in educational, academic and children’s publishing. He is the owner of Copytrain, offering training and copyright consultancies to publishers, and undertaking writing commissions.

A recognised international expert in the field of copyright, rights and permissions.

Over his career Richard has provided expertise to UNESCO and WIPO on copyright and intellectual property protection in publishing and digital.

A very affable chap with lots of relevant publishing experience and also a beautiful singing voice!

Interested in this course?

Please fill in your details below or give us a call.

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