Sales Planning Training for Book Publishers

Learn how to effectively plan realistic plan and focus your sales efforts

This course will give you the tools to focus on your sales activities. Know what you should be doing to achieve the right sales results each week. Understand how to find the time to win more business

Sales planning training for book publishers

  • Create a realistic sales budget – not the “finger-in-the-air” method that so many companies use
  • Understand exactly what activities you need to carry out in order to win enough of the right new clients
  • Make sure that your sales activity stays on track – allowing you to achieve your targets and control a realistic sales pipeline.

Course Summary

Date: You decide – get in touch! | Duration: 1 Day | Start: 09:30 –  End 17:00 | Venue: In-House | Trainer: Matthew Parker | Price: Group Rates Apply

What will I learn?

  • Realistic sales planning

    Many companies don’t know enough about their current sales. They are not sure of what they actually need to achieve. This part of the masterclass teaches you how to create realistic sales budgets, and how to do this without being overwhelmed by spreadsheets!

    • Creating a simple live sales budget
    • Understanding the true sales gap
    • Creating the right sales target for your company
    • Creating a sales target commentary
  • Practical goal setting

    Annual sales targets don’t work! You learn how to set 13-week sales plans. These are sales projects that get results. You also learn how to make sure that they stay on track.

    • Setting a 13-week sales plan
    • The right goals for a 13-week sales plan
    • Lead and lag targets
    • Foundation activities
    • Setting the right sales activities
    • Creating your own 13-week sales plan
    • Building in reviews to make sure you get the right results
  • Making sales activities happen

    Many sale’s people are side-tracked by all the other stuff that happens during the week. Sometimes it seems that there isn’t any time to win new sales. In this section, you learn valuable tools to ensure that you allow the right time for your day-to-day sales management, as well as everything else

    • Fitting the jigsaw together
    • Calendar planning
    • Task lists
    • Envelope planning
    • Accountability
    • Reporting

What skills do I need for this course?

No previous experience needed.

Matthew Parker – Print Procurement Expert with over 20 years experience

Matthew headed up print purchasing at Future Publishing, one of the UK’s leading consumer magazine publishers and now provides consultancy and training services to then industry.

At Future, he achieved significant reductions on multi-million pound spend every year. Matthew has also worked as a print specialist at many different companies of all sizes and in various market sectors.

Matthew’s experience has included agency and marketing environments and also small publishing companies, giving him exposure and understanding in a variety of company cultures.

Interested in this course?

Please get in touch.

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