Negotiation Training for Book Publishers

Negotiation Course for Print

Negotiation Training for Book Publishers

Learn how to confidently negotiate

This course has been designed to provide an easy framework within which to negotiate for those working in the print and publishing industries. Good negotiation takes skill. Learn how to achieve a clear advantage in the majority of situations where you negotiate.

  • Achieve a more profitable outcome from negotiations
  • Approach negotiation situations confidently, and carry them out within a clear structure
  • Ensure that they have clear goals and that these are obtained and ratified from within your company if necessary
  • Take the lead in discussions and spot all negotiation opportunities
  • Bargain in a flexible manner which makes it more difficult for the other party to move you from your desired outcome.

Course Summary

Date: You decide – get in touch! | Duration: 1 Day | Start: 09:30 –  End 17:00 | Venue: In-House | Trainer: Matthew Parker | Price: Group Rates Apply

What will I learn?

  • What is negotiation?
    Creating a definition of negotiation
    Understanding scenarios where negotiation is not appropriate
    Reasons for negotiation breakdown

  • The structure of negotiation
    Creating a negotiation framework
    Using adjournments
    The power of the team

  • The six separate phases of negotiation
    A detailed overview of the phases of negotiation
    Taking control of discussions
    Maintaining initiative

  • Goal setting
    Setting markers
    Making a proposal
    Creating flexibility
    Valuing the trading elements
    The value of your company

  • Trading
    Setting markers
    Using language
    Negotiation styles
    Trading strategies

What skills do I need for this course?

No previous experience needed. Suitable for buyers, people in sales or customer services staff working in book publishing or print.

Matthew Parker – Print Procurement Expert with over 20 years experience

Matthew headed up print purchasing at Future Publishing, one of the UK’s leading consumer magazine publishers and now provides consultancy and training services to then industry.

At Future, he achieved significant reductions on multi-million pound spend every year. Matthew has also worked as a print specialist at many different companies of all sizes and in various market sectors.

Matthew’s experience has included agency and marketing environments and also small publishing companies, giving him exposure and understanding in a variety of company cultures.

Interested in this course?

Please get in touch.

Contact Us Training UK
Training at Imago
2019-03-05T20:23:10+00:00

17 Comments

  1. Thames & Hudson February 20, 2019 at 3:47 pm - Reply

    The trainer was well prepared, with helpful examples and clear presentation – it was clearly laid out and made good recommendation

  2. Thames and Hudson February 20, 2019 at 3:48 pm - Reply

    Trainer was very good

  3. Thames & Hudson February 20, 2019 at 3:48 pm - Reply

    Very enjoyable and relevant. Trainer was very good, very clear and constructive.

  4. Thames & Hudson February 20, 2019 at 3:49 pm - Reply

    Well presented and engaging. Very clear and interactive

  5. Thames & Hudson February 20, 2019 at 3:50 pm - Reply

    Very interesting. The trainer was very good

  6. Thames & Hudson February 20, 2019 at 3:50 pm - Reply

    I was surprised by how useful I found it. It exceeded my expectations – Matthew was great.

  7. Thames & Hudson February 20, 2019 at 3:51 pm - Reply

    Very helpful and well structured, good level of participation expected of us, clear summaries throughout the day. Yes, expectations were met. Matthew was very engaging and his explanations were clear and concise. Good use of analogy throughout the day to ensure concepts are cemented in people’s minds. Questions were encouraged but at times structured into certain points in the day, and were always helpfully answered.

  8. Thames & Hudson February 20, 2019 at 3:52 pm - Reply

    Learnt some useful strategies. Trainer was good, engaging, clear

  9. Thames & Hudson February 20, 2019 at 4:04 pm - Reply

    Matthew was excellent. His explanations were clear and he made it clear that questions were welcome.The course met my expectations and I enjoyed the day.

  10. Thames & Hudson February 20, 2019 at 4:04 pm - Reply

    Matthew was clear and encouraged questions

  11. Thames & Hudson February 20, 2019 at 4:05 pm - Reply

    Good course. Exceeded expectations

  12. Thames & Hudson February 20, 2019 at 4:05 pm - Reply

    Interesting and some good tips. Trainer was very personable, clear and patient

  13. Thames & Hudson February 20, 2019 at 4:06 pm - Reply

    The course was very useful. The trainer was great and very helpful. The NICE goals will be very useful going forward.

  14. Carlton Books February 20, 2019 at 4:08 pm - Reply

    Very interesting and useful. Trainer was very good

  15. Carlton Books February 20, 2019 at 4:08 pm - Reply

    More tailored to my needs than I was expecting. Very good trainer and clear with an easy manner.

  16. Carlton Books February 20, 2019 at 4:09 pm - Reply

    Excellent trainer

  17. Carlton Books February 20, 2019 at 4:09 pm - Reply

    Very well structured course packed with good solutions to our problems. Expectations were met. The trainer was very eloquent and gave clear explanations to questions asked.

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