Novelty & ‘Books Plus’ Production

Novelty Book Production

Learn how to produce children’s board books, bath books, touch & feels, pop up children books, books plus and books with electronics

We show you how novelty products often work on different time frames, have different production and approval stages and safety considerations. By increasing your awareness of the sorts of problems that can arise and showing you how to avoid the pitfalls you will be able to face the challenges of sourcing and producing novelty products and children books.

Course Summary

Date: Feb 25th  Duration: 1 Day | Start: 09:30 –  End 17:30 | Venue: Imago, OX9 | Trainer: Martina Scheible | Price: £445

What will I learn?

  • Board books – Binding styles board types, weights & economic sizes. Shaped boards, die cutting vs punching, flaps & tabs, puzzles, etc. Safety considerations.

  • Touch and feel books Sourcing & safety issues positioning & anchoring on page.

  • Books with flaps and pops– Concertina bound or sewn flaps stuck on or cut out. Typical board/paper weights. Design issues & colour matching flaps, etc. Dies, die- cutting & margins. Nesting sheets. Grain direction. Dummy process. Packing issues.

  • Gift boxes & packs – Box types and designs different board weights. Shaped boxes. Trays. Plastic windows. Packing awkward products. Tins. Complexity of moulds, printing, varnishing, packing

  • Bath books – Range of materials & printing methods phthalates & safety considerations

  • Plastics– Different types covers & inside pages. Wipe clean. Printing on clear or coloured plastic. Binding issues. Poly-bagging vs shrink-wrapping.

  • Packs with non-book items e.g. toys, china, etc – Pros and cons of sourcing through the printer or directly scheduling. Safety. VAT & importing issues. Packaging. Hints & tips.

  • Plush toys – Materials & fillings eyes. Safety & other issues. Approving. Packing

  • Sound chips & electronics – Bespoke vs off the shelf batteries. Fibre optics. Light sensitive electronics. Attaching/inserting. Other considerations. Safety & small parts

  • Some special effects– Flocking glitter varnish.  UV. Stencil gluing. Embossing. Simulating substrates.

  • Specifying, costing & scheduling– Tips to avoiding misunderstandings the dummy stages. What to check & test when. Moulds & dies. Realistic scheduling & extra stages. Advantages of early production input. Overs, unders & minimum order quantities

What skills are needed for this course?

Suitable for anyone working with novelty or books plus products from a production, design and editorial perspective. No prior experience or specific skills are necessary.

Martina Scheible – Highly Experienced in Novelty Book Production 

Martina began her career working for a German children’s book publisher, before coming to live in the UK and starting her career for Imago.

Martina oversees Imago’s continental European markets and has been working on children’s novelty books for over 30 years using suppliers from the Far East and Europe.

Martina misses her daily supply of German bread so makes the most of her business trips back to her homeland. Reading books features highly in Martina’s spare time and she loves to sing and write songs too but is not planning on going on the X Factor any time soon!

Interested in this course ?

Contact Us Training UK
Training at Imago


  1. Parragon Books January 14, 2019 at 1:48 pm - Reply

    The course was really interesting. I found the delivery of the information easy to understand and very informative. The trainers were very knowledgeable and very approachable.

  2. Make Believe Ideas February 20, 2019 at 2:13 pm - Reply

    The course definitely met my expectations. It was an engaging course that I thought would be well-suited to juniors, keen to get a fast-track training in novelty books, but it also suited a mixed-experience group, where senior members could prompt questions and provide discussion points between the trainer and the group. Explanations were very clear and both trainers had answers to all of our questions, showing obvious experience in the field. Questions were openly encouraged and the atmosphere of the course was relaxed and friendly.

  3. Make Believe Ideas February 20, 2019 at 2:14 pm - Reply

    Trainers were incredibly knowledgable and friendly; they were happy to bounce ideas around and show us some innovative formats; they were happy to problem-solve with us; and they covered a vast amount in a short time frame. xplanations were clear and very thorough and the group had a nice healthy dialogue going for much of the day.

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