Working with publishers and brand owners

Since forming in 1980, Imago has worked with over 1000 worldwide publishing and brand owner companies. Our vast experience and global network of suppliers ensures we have the knowledge and capacity to be your perfect partner.

Product Development

If your ideas are in the early stages and you need advice on how to bring your project to life, we can help you choose the right materials including paper weights, boards and even fancy finishes.

We keep a diverse range of printed samples in our offices as well as catalogues full of papers, binding cloths, foils, glitters, head and tail bands, ribbons, fabrics for plush toys and much more. We encourage our clients to come and have a look through our shelves and find inspiration.  If your project is really complex, we have a team of imaginative and inventive people who can figure out exactly how turn your dreams into reality by adding bells and even whistles if you want them!


Unique Creations for Immediate Impact

Over the years we have worked on some truly bespoke projects, bringing to life some of our clients’ most ambitious ideas! From pop-ups that light up, to packaging with light, sound and motion, or secret compartments and everything in between.

Sometimes it can be very hard to figure out how to turn ideas into reality – this is where our teams come into their own, working out what is possible, what isn’t and how the seemingly impossible can be achieved.

Some projects are in development for months, or even years, but the end results are always worth it!

Production Expertise

Our in-house team work with you from the start and can offer advice on materials and formats that are best suited to your project, if this is not your area of expertise. Getting started on the print production journey can be a huge learning curve and we will help to guide you through the entire process. We have connections with repro houses who can help to get your artwork print ready, we can offer blank dummy samples of your product prior to production and a whole host of proofing options dependent on your needs.

Our offices in China will handle dealing with the factories on the ground out there if you choose to print in the Far East; their excellent relationships with our core factories and ability to visit and meet with them in person, is a huge advantage as well as getting over some of the more obvious issues such as the language barrier and time differences.


Global printing and production management

Working with printers and other suppliers across the globe as well as our own production office in China, our vast experience and expertise allows us to match your job to the right printer at the right price.

Printing in China offers many benefits – not only on price but also access to a huge range of materials and production options. Our Shenzhen office works closely with our printers, closely manages the printer and can visit the site if needed. Our own in-house colour and printing experts also means your job is in safe hands.

Printing in Europe offers faster turnaround times and more flexibility on minimum order quantities, also having the advantage of reducing warehousing costs. If you are shipping to the US, European printing is also not currently subject to additional tariffs.


Safety & Consultancy

Although most books do not require any safety testing, books with add-ons, for example a children’s book with a plush toy, or a standalone product with play value, you can soon find you are facing significant safety testing costs. The standards are frequently changing and updating making it hard to know what is really required and what it is not, especially if you are selling in multiple countries.

At Imago, we can offer advice on testing requirements, the standards you will need to meet and where you can self-certify. We also offer testing facilities and work closely with safety labs. We hold key data on our core suppliers and work very closely with our own safety consultant, who sits on many of the European Testing Committees and is up to date on the latest legal requirements. For complex projects, we also offer a free risk assessment of your product to ensure due diligence.

Freight Management

Shipping from China may seem like a daunting task. We manage the delivery from the factory to your final destination warehouse, using our chain of freight forwarders, without you having to lift a finger.

Most product manufactured in China comes to the UK by sea. There are airfreight options, although these are costly and best reserved for a few advance copies.  Deliveries from Europe tend to be by truck and take significantly less time. We can handle all the customs clearance processes on entry into your destination country, and onwards to your chosen warehouse.