The Bear Who Had Never Seen Christmas

A heart-warming tale of true friendship, based on the John Lewis Christmas advert. A gorgeous example of 4 colour children’s book printing in Europe.

picture book printer

Christmas Books for Nosy Crow

When the first iconic John Lewis advert, The Snowman’s Journey, first aired, top children’s publisher Nosy Crow had the great idea to make the story into a book, almost overnight. They created the story and indeed the book in record time using video footage from the ad – a wonderful tradition was born and we managed to tap into our European supplier base to get this gorgeous 4 colour children’s book printed and delivered in time to hit the shops for Christmas!

Since then the ads have gone from strength to strength and Nosy Crow have now produced their fourth book “Buster’s Christmas” inspired by John Lewis’s latest advert and illustrated by Sam Usher

Shrouded in secrecy each year, we are all waiting on tenterhooks to see what new genius each year brings! 4 colour children’s book printing in Europe is something we do rather a lot of and we really enjoyed printing this one.

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